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It made me think of this:
and this: http://en.wikipedia.org/wiki/File:Vicks_Logo.JPG
Then I found this: http://www.marmai.fi/uutiset/article625201.ece and this: http://www.landor.com/?do=aboutus.bio&bio=676 and this http://hh.kz/employer/60607
Oh how very creative... C'mon now?